Alexander is a latinX entrepreneur whose passion is building value between the video game and traditional enterprise industries. He has used that passion to help grow Streamline from a small startup focused on gaming, to a global business with over 150 employees in 3 continents, and multiple brands under the Streamline Media Group umbrella. He believes that technology must always be a tool that helps people move forward, and the creative economy can be a launching ground for developing markets and economies.
What initially attracted you to gaming?
I grew up in Utah in the ’90s. It was a very rural area at the time and the opportunities were limited. My Mom bought me and my twin brother a computer when we were thirteen to keep us out of trouble, and because she thought we could learn something from it. I loved playing games, obviously, because they brought a huge escapism, and I was fascinated and intrigued by the technology behind them.
As a teenager you got together with some friends and created a game called the Gunman Chronicles. What was this game and how did this early experience shape your future?
Gunman Chronicles is the first project that we ever worked on. Modding was huge in the ’90s. It was how people got into video games. Gunman made a huge impact as it taught us how to make games, and brought us together.
Could you share the genesis story behind Streamline Studios?
Streamline started 20 years ago with four guys in an apartment in Amsterdam. We were in our early twenties, had a passion for video games and a desire to make our own games. We needed money to do that, so we figured out a way to sell our skills in art and game development. From there we began reaching out to AAA devs and publishers finding like-minded people to work with.
Over the past twenty years, we’ve seen the evolution of external development go from throw over the fence outsourcing to fully integrated external development partners. Now, external development studios are becoming full independent game developers. When we first started I was literally laughed out of a room, being told ‘this would never happen.’
We are five brands with over 170 people across three continents and have evolved into a company that is bridging media, entertainment, technology, and enterprise with video game technology and methodology.
Fun fact: Streamline Studios’ mascot is a guinea-pig called Leon
Streamline Media Group launched as a small start-up and now has over 170 employees, what do you attribute this success to?
To put it simply, we value people. We’re a transparent company, and we treat everyone – from our entry level trainees to our biggest client – as human beings who deserve respect. Our driving factors are fair relationships, making good on our commitments, and being direct. Aside from this, it’s pure grit, belief in our team and ourselves.
In your opinion what differentiates a great game from an average game?
It’s like a great book that you read from cover to cover. It’s attention to detail, and craft.
Streamline has also collaborated with Capcom to work on Street Fighter V, what role was played by Streamline?
Streamline has been a close creative partner of Capcom for half-decade (and still going), supporting Street Fighter V’s continued development. We created characters, stages, and costumes, and provided our expertise in the Unreal Engine.
Streamline has recently partnered with Worldwide Fashion House, Balenciaga, to create an immersive 3D gaming experience. Could you share some details regarding this project?
Afterworld: The Age of Tomorrow was one of our largest enterprise video game projects to date. COVID forced Balenciaga to think outside the runway for an immersive fashion experience and as the game developer, we had to pull together multiple assets from different production houses across the globe into a coherent, streamlined, immersive wonderland for Balenciaga’s audience. Our goal was to create an interactive experience that captured Balenciaga’s creative vision. It was a huge undertaking for all involved, but more importantly, this project has signified to the fashion and non-gaming industries what’s possible and how they can bridge the gap into the Metaverse.
Streamline Media Group features different brands of including All Pixels, Streamline Studios, and Streamline Games. What are the differences in each?
Streamline Media Group is the parent company of five brands; Streamline Studios, All Pixels, Streamline Games, Day Zero, and Streamframe. As a whole, we provide full-circle development for entertainment and enterprise video games. Individually there offer bespoke outsourcing creative and technical services. Streamline Studios, the original studio, focuses on video game development and art outsourcing. Their partners include Capcom, Microsoft, and Coca-Cola. . Streamline Games is our independent game dev studio, working on original IPs (latest release, Bake ‘n Switch) and co-developments.. All Pixels is a 3D art outsourcing studio, and Day Zero specializes in QA and localization. All our studios are powered by Streamframe, our proprietary game development platform, and our technical R&D studio for engineering the Metaverse.
Is there anything else that you would like to share regarding Streamline or any of its projects?
We recently announced our US expansion with new headquarters in Las Vegas. Working remotely has pushed humanity to adopt tech at a much faster rate—both on a corporate and a personal level—and has expanded the opportunities available to people worldwide.
We believe there is a lot of undiscovered talent out there in the tech industry, particularly in the Americas and in the Latinx community. We are opening our doors to this talent and embracing the opportunities that come with a remote working world.
Streamline wants to be at the forefront of innovation and positive social impact. We will continue to work on next-gen industry-changing projects with supportive partners and continue to share our knowledge on the way.
You can check out our podcast, Video Games Real Talk, where I talk with industry leaders about the future of games.