Casino Hosts: The Art of Personalized Player Relations

There are lots of factors that weigh in when players pick which casino they want to join or landbased casino they will visit. The selection of games provided, any types of bonuses and perks, and customer support are all key to finding a good place to get your games. As the competition grows and technological advances continuously raise the bar, the focus on creating a personalised gaming experience is becoming more commonplace at casinos.

Bespoke gaming solutions, custom tailored bonuses and personal casino hosts used to be something reserved for the high rollers. The more money you spend, the more exclusive perks you get. But the landscape is shifting to accommodate players with smaller budgets or even fresh newcomers. Here, we will look at the role of casino hosts in providing unique gaming experiences. Of course, the high rollers will receive the lion’s share of perks, but we will also analyse new solutions for accommodating players on tighter budgets.

The Driving Need for Bespoke Player Relations

Landbased casinos are the epitome of wealth and grandeur. Part of that image is in their personalised services, extending special treatments and luxuries to their patrons. Naturally, the patrons who spend the biggest sums of money or frequent the casino more often will receive a greater variety of these goodies. The goal is simple, to win the loyalty of these players and give them a more than satisfactory experience. The nature of these perks depends greatly on the venue itself, and what resources it has at its disposal.

For instance, a local or standalone casino will be able to lavish its VIP gamers with all sorts of complimentary beverages, comp point rewards, and even provide them with private gaming rooms. The greater establishments, specifically casino resorts, can go beyond these luxuries. They have the budget and the influence to provide discounts to affiliated stores, restaurants, and even hotel stays. Plus, they can provide special gaming concierges to assist VIP guests.

At online casinos, the luxuries mostly revolve around bonuses, payment options, and rewards programs. Online casinos can also dedicate personalised hosts to high-ranking gamers or players with bigger sums of money.

What Casino Hosts Do

Casino hosts have a wide array of responsibilities and permissions. At physical casinos, they are tasked with guiding special patrons around the premises, finding the games they need, and meeting their every need. Patrons have to familiarize themselves with these players, to learn about their gaming preferences, habits, and what they require. The hosts can also arrange private gaming sessions, change the betting limits or rules at a table, and get access to exclusive tournaments.

They must set the stage for the players to enjoy a premium gaming experience, right down to the very last detail. That can include arranging a player’s favorite cocktail to be sitting cold and ready at the gaming table. Booking a suite or setting up a gaming session for the player. Or even arrange their favorite meals to be made on the spot whenever the player is tired. But hosts must also have very practical tasks, such as arranging the transfer of larger sums of money and ensuring the safety of players who are carrying lots of cash.

Hosts at Online Casinos

Online casino hosts cannot go as far as to get your favorite drink ready or physically guide you around the games on the casino floor. But they also work to create a more unique gaming experience through their own mediums. For instance, online casino hosts can help to arrange transfers both swiftly, and using whatever method you prefer. VIP players don’t have the same limits or constraints as everyday members. Plus, the casino hosts are always available, so patrons can contact hosts to solve issues them straightaway. Furthermore, these hosts work to find preferable bonuses, must learn the gaming preferences of their patrons, and find out how to best reward them.

Communication is key in both online and landbased casino hosting. The hosts can even keep in touch with their designated gamers, using emails or phone calls to inform the players of any new events or promotions that they may be interested in. With a good host to keep you company while you play, you will want to come back to the casino regularly and enjoy the special treatment.

Challenges Behind Casino Hosting

Casino hosts are usually given a handful of clients, and have to build lasting relationships with them. These hosts must always be vigilant to every client’s needs and work to build a better environment for the player. Not all of these patrons are easy to deal with. Sometimes, casino hosts will be given tough customers who are demanding, impatient, or poorly behaved. The hosts must do their best to keep these players in check, and in the worst-case scenario, they will need to report them to the pit boss. Players who are abusive or damage the casino’s property are escorted off the premises and in most cases banned too.

Casino hosts must have the people skills to handle even the most difficult patrons. Players who have unrealistic demands must be negotiated with, and casino hosts need to find a middle ground that is acceptable for both the player and the casino. These responsibilities will often equate to long shifts, constant vigilance, and lots of pressure to keep both the host’s employer and patron happy. In some cases, players may object to their casino host, and can even “divorce their casino host“. This can be highly damaging to a host’s career trajectory. Especially nowadays, when fewer casinos are using personal hosts and bigger casinos are cutting back on their host staff.

Casino Player Relations for Smaller Budget Players

Landbased casinos have the edge over their online counterparts when it comes to servicing the high rollers. They can extend their perks with simple pleasantries such as having cold drinks ready or arranging casino dining experiences. Online casinos have a limited array of resources to benefit high rollers. However, when it comes to players on tighter budgets, online casinos have the upper hand.

This is because online casinos can extend a greater array of casino games bonuses, and using AI-driven technology they can work out which bonuses will be best received by different players. Online casino operators can use data metrics and algorithms to find out the preferences of their users, and work on finding bespoke promotional solutions. They can differentiate players who prefer slots, live casino games, video poker, blackjack, exotic games, and so on. Then, the operators can assemble a number of bonus packages and simply send the best one to each player.

Casino technological advances are also used to make optimised game recommendations. Operators can use complex algorithms to find player preferences and create custom tailored bonuses for them. Players of all levels can benefit from these simple perks that enhance the experience of gaming at online casinos. They may not have personal hosts, but for some, the optimised bonus packages and game recommendations are more valuable.

Future of Bespoke Player Solutions in Casinos

We are not saying that AI technology or bonus-specific solutions will ever phase out the role of personalised hosts. Casino hosts have a far more specific job on their hands. The level of expertise needed to be a casino host is not something anyone can simply pick up. It takes years of experience working with people and a strong foundation in casino games. Therefore, casinos cannot simply hire thousands of hosts to cater to mid-level and lower budget players.

As for the future of these specialised casino agents, many casinos have cut back on their casino hosts. It is a trade that is becoming more exclusive to top venues, and not as widespread as it once was. The technological player rewarding solutions are cheaper to achieve and easier to spread.  These technological advances can be used to help casino hosts enhance their offerings and give patrons more flexibility where bonuses and treatments are concerned. Going forward, the job role will definitely shift and hosts will have to adapt to meet the needs of the market.