Adam Fiske, CEO and Co-Founder of Dimers – iGaming Interviews

Launched in 2020, Dimers.com has quickly grown into a go-to destination for millions of sports fans seeking smarter, data-driven betting insights. At the helm is co-founder and CEO Adam Fiske, whose career spans media, marketing, and sports wagering across both Australia and North America. Drawing on that experience, he has positioned Dimers as the “friend of the bettor” – combining predictive analytics, proprietary simulations, and machine learning to help users uncover value across 200+ markets. We recently sat down with Adam Fiske to discuss Dimers’ rapid growth, its innovative use of analytics and AI, and the trends shaping the future of sports betting in North America.

You’ve built an impressive career spanning media, marketing, sports, and wagering – from your early days at Multi Channel Network to leading multiple sports betting and analytics ventures. How have these diverse experiences shaped your vision for Dimers?

My early career in media and advertising taught me how to take complex information and make it relatable. That’s exactly what we do at Dimers: turn sophisticated data into insights that feel clear and approachable for everyday sports fans. Working with challenger brands also shaped our philosophy. We’ve always positioned Dimers as the “friend of the bettor,” part of the community, not the establishment. That mindset guides our strategy to this day. Finally, my background in the Australian betting industry gave us a shortcut to launch, but entering the U.S. was a whole new challenge. Adapting our products to fit such a different market has been one of our biggest learning curves and successes.

Dimers has grown rapidly from launch in 2020 to serving millions of monthly users. What were the biggest challenges in scaling the platform so quickly, and how did you overcome them?

The first challenge was simply getting off the ground during the height of COVID – securing funding, assembling a team, and defining a clear direction in a highly uncertain environment. Strategic partnerships became the fastest path to growth, and one of those partnerships eventually led to a merger that changed everything. Consolidating under one roof gave us greater control over product development, SEO, and customer experience. That efficiency became the engine of our growth.

Many betting platforms claim to use AI, but Dimers emphasizes advanced predictive analytics and machine learning backed by proprietary simulations. Can you explain what makes your approach different and more effective for bettors?

There’s an important distinction between prediction models and betting models. A prediction model tells you the most likely outcome of a game; a betting model looks for where the sportsbook’s odds don’t quite line up with that reality. That gap is where an edge exists for our users. At Dimers, our technology is built to spot those opportunities – not just to forecast results, but to uncover bets with real value. With Dimers Platinum, we’ve gone further by applying reinforcement learning – the same kind of AI used in video games – to identify plays in niche markets. These aren’t areas most competitors are focused on, giving our community access to opportunities others simply miss.

The sports betting industry can be highly emotional for players. How does Dimers’ platform help remove bias and support more disciplined, data-driven decision-making?

At Dimers, everything starts with data. Our goal is to give users a framework that cuts through bias and emotion, so decisions are guided by probabilities rather than gut feel. But we also recognize that betting is entertainment, and many fans will always want to back their team or favorite player. Our job is to make those choices smarter. If the numbers show your team is likely at a disadvantage, for example, we might highlight a player prop or total score bet that offers better value while keeping fans engaged. In the end, it’s about blending discipline with enjoyment – helping users bet with their heads without losing the fun.

Dimers now covers 17 sports and 200+ betting markets. How do you decide which new sports or markets to add, and how do you ensure accuracy across such a wide range?

We always start with one question: where can we uncover real betting opportunities for our users? That’s the foundation. From there, we look at sport popularity, customer requests, and broader engagement trends. A big advantage for us is the feedback loop we’ve built with our community, which helps guide those decisions. Accuracy is non-negotiable. We pair the expertise of seasoned sports betting analysts with proprietary technology that drives predictions, probabilities, and projections. Automation gives us the scale we need, but it’s our people who provide the accuracy, context, and insight that make the numbers truly reliable.

Tools like your Parlay Picker and Best Props have become signature features. Can you walk us through how these work and what role AI plays in delivering accurate predictions?

Parlays might be the sportsbook’s best friend, but we wanted to give bettors a smarter way to build them. With the Parlay Picker, users can set their own filters – sport, market, timeframe, risk level – and the tool generates a custom parlay built only from bets we believe have an edge. We also show which sportsbook is offering the best odds for that combination. For example, a user could create a five-leg NFL and College Football parlay across a weekend, focusing on Anytime Touchdown props with a lower-risk profile. Our AI ensures every leg is backed by the strongest possible data, turning a long shot into a smarter play.

You’ve built strategic partnerships with major sportsbooks like DraftKings, FanDuel, and Caesars. What do these relationships mean for your users, and how do you balance partnerships with maintaining independence in your data analysis?

We’ve always supported regulated sports betting in North America, and partnerships with major operators are key to growing the industry responsibly. For our users, these relationships mean more choice – the ability to compare odds, access offers, and make smarter decisions across the market. At the same time, our data analysis remains fully independent. Our partners understand we’re bringing in bettors who may not be their highest-value customers, but they also see the long-term benefit: informed players who strengthen the entire ecosystem.

With the North American sports betting market growing fast, what trends do you see shaping the next 3–5 years — both in terms of technology and bettor behavior?

I think we’ll see AI-powered search and chat play a big role in helping bettors find their next wager more quickly and confidently. Regulation will continue to evolve, especially with the growth of sweepstakes, social sportsbooks, and prediction markets. Bettors are getting smarter too, which could reduce the share of parlays across the market. On the operator side, I expect leagues to work more closely with sportsbooks to monitor and prevent spot-fixing. And as the industry matures, responsible gambling initiatives will expand further – an essential step to ensure sustainable growth.

Responsible gambling is a hot topic in the industry. How does Dimers integrate safeguards or features that encourage responsible betting habits?

Responsible gambling is central to what we do. We provide education and strategies to help bettors manage challenges and make informed decisions. And in our content, we model responsible habits, like using lower stakes in examples. Internally, our staff receives responsible gambling training, and we have an in-house expert – a psychologist specializing in problem gambling – who ensures our approach is evidence-based. We also connect users to external tools and resources when needed. The goal is simple: to make betting enjoyable as entertainment, without letting it become harmful.

Looking ahead, what’s next for Dimers? Are there new AI-powered tools, expanded markets, or partnerships on the horizon that you can share?

We’ve got some exciting developments ahead. Soon, you’ll see new AI-powered convenience tools designed to help bettors find exactly what they’re looking for, faster. We’re also expanding our reinforcement learning products to uncover opportunities in niche markets that most competitors aren’t exploring. And beyond the tech, the Dimers brand itself will start appearing in new places and formats as consumer habits evolve. For us, it’s all about staying a step ahead of how people engage with sports and betting.

Thank you for the great interview, readers who wish to learn more should visit Dimers.com.