High Roller’s ROLR Prediction Markets Open to Eligible U.S. Customers

High Roller Technologies announced the commercial launch of ROLR, its real-money prediction markets platform, on October 21, 2026, opening access to eligible U.S. customers after an invitation-only beta that began on September 15, 2026. The online gaming and prediction markets company said it expects the business to begin contributing revenue in the fourth quarter of 2026.

The launch marks High Roller’s entry into the U.S. prediction markets business. ROLR provides customers with access to event-based contracts offered by Crypto.com | Derivatives North America (CDNA). Through the platform, eligible users can discover markets, trade contracts reflecting their views on real-world outcomes and manage their positions through a dedicated consumer platform.

“Today’s full commercial launch of our prediction markets platform is a defining milestone for High Roller as we bring ROLR to the public and begin the next phase of our growth,” said Seth Young, chief executive officer of High Roller Technologies. “Our goal is to make prediction markets accessible and engaging through an intuitive customer experience, and our experience operating real-money consumer platforms provides a strong foundation for building this business.”

Beta Testing and Launch Readiness

The September 15 closed beta was designed to assess customer experience and operating infrastructure under controlled, live-platform conditions. High Roller opened ROLR to invited testers for that phase, with testing covering account registration, identity verification, geolocation, funding, market discovery, order entry, trading, position management, settlement, withdrawals and customer service.

High Roller announced the commercial-launch timing for ROLR on September 2, 2026, and said at the September 15 beta launch that the commercial launch remained on track for October 2026, according to the company’s press-release archive.

Regulatory Structure and Technology

High Roller’s wholly owned subsidiary, ROLR US LLC, is a member of the National Futures Association and a registered guaranteed introducing broker operating under a guarantee agreement with OG Markets US, Inc., which does business as Crypto.com FCM. Customer accounts introduced through ROLR are carried by Crypto.com FCM, and ROLR US LLC does not hold customer funds.

The platform incorporates technology provided through High Roller’s exclusive license and development agreement with mrkts.com, including a source code license and connectivity to Crypto.com services and CDNA, along with payments and compliance functionality. High Roller owns the customer-facing ROLR application, and the company said the licensing framework gives it flexibility to evolve the platform while retaining control over the customer experience and product roadmap.

Marketing and Customer Acquisition

High Roller said the commercial launch is supported by previously announced marketing and distribution relationships, including Lines.com, Forever Network and Leverage Game Media. Management said it believes those relationships provide access to established digital audiences and multiple channels to build brand awareness and support customer acquisition.

The company said Lines.com previously reported more than 100,000 indexed content pages and over 4 million social media followers, with content generating more than 500 million views in the 30 days before the April 2026 partnership announcement. Forever Network delivered more than 20 billion impressions in 2025, reaching 450 million people globally, and Leverage Game Media has reported more than 1 billion annual views and over 5 million followers across its owned and operated channels.

SpikeUp Media will also support the launch through performance marketing and direct customer acquisition. The company cited SpikeUp Media’s track record of more than 15 years of acquisition experience, more than 1 million unique depositing customers driven to its partners and over $600 million in customer deposits. High Roller said additional marketing and distribution relationships further support its efforts to build awareness, reach new audiences and drive customer acquisition.

“The commercial launch is the starting point for building lasting customer relationships and growing the ROLR platform,” Young said. “We are supporting the launch with a robust marketing plan designed to introduce ROLR to relevant audiences and convert that interest into active participation. Our priorities are to continually improve the product and execute a disciplined customer-acquisition strategy as we begin generating prediction markets revenue.”

ROLR is available to eligible U.S. customers through desktop and mobile browsers at ROLR.com. Dedicated iOS and Android apps are planned to follow, subject to app store approvals, and the company said access and contract availability are subject to applicable eligibility requirements and geographic restrictions.