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Novig Expands IC360 Integrity Deal With Athlete Harassment Registry

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Integrity Compliance 360 (IC360) and sports prediction market Novig announced an expanded partnership on October 19, 2026, extending IC360 technology across market surveillance, prohibited trading, national self-exclusion, and athlete harassment protections on Novig’s federally regulated, 21+ exchange.

The Las Vegas-dated announcement builds on an existing relationship. IC360’s media archive records a December 15, 2025 partnership between the companies covering market integrity and the establishment of a prohibited trading framework, as well as a comprehensive partnership between Novig and U.S. Integrity dated August 15, 2023. U.S. Integrity and Odds On Compliance announced their rebrand as Integrity Compliance 360 in April 2024.

Bad Actor Registry and Market Surveillance

Novig is integrating IC360’s ProhiTrade “Bad Actor” technology to counter threats and harassment directed at athletes, coaches, referees, and sports organizations. Under the program, confirmed offenders and fraudsters are entered into an encrypted central registry that participating platforms across the Bad Actor network share.

Signify, a social-media protection provider that works to verify and detect bad actors, is collaborating with IC360 on the initiative. The announcement states that the arrangement gives platforms visibility to identify these individuals and to restrict trading privileges for users who violate Novig’s zero-tolerance policy against athlete abuse and violence.

IC360 describes ProhiTrade as its flagship prohibited trading technology. The system lets Novig screen its customer base against a secure, encrypted list of covered persons, including athletes, coaches, officials, and other stakeholders who are restricted from trading on specific markets. According to IC360, the screening is designed to keep covered persons who have access to insider information, or who could manipulate market outcomes, from trading restricted event contracts.

The company’s market surveillance and alerting engine monitors for anomalies in real time and flags markets judged vulnerable or compromised, the release said, working through proprietary dashboard technology and an investigative team to detect suspicious activity.

Cross-Platform Self-Exclusion

Novig is one of two active exchanges using selfexclude.io, IC360’s centralized, cross-platform self-exclusion hub, according to the announcement. Through the hub, a user can start a cooling-off period that blocks trading activity across participating prediction markets rather than on one platform alone.

The program’s website lists Kalshi and Novig as the fully integrated platforms, with integrations for Polymarket, Robinhood, ProphetX, Matchbook, and Juice Exchange in progress. According to the site, users select an exclusion period of one month, three months, six months, or one year. An exclusion is binding for the chosen period and cannot be shortened, though users can extend a term at any time; when the term expires, the exclusion ends automatically and platforms are notified to lift restrictions.

Enrollment requires identity verification with a government-issued ID through verification provider Veriff. The site states that user data is protected through HMAC-SHA512 cryptographic hashing and a double-hashing process, so partner platforms receive only a cryptographic match confirmation and never see a user’s name, address, or ID details. Trading blocks take effect within 24 hours of successful verification, and the program is currently available only in the United States.

Responsible Trading Standards

Novig’s platform is 21+, and the company has codified responsible trading standards into its exchange rulebook, establishing requirements across product design, marketing and incentives, contract review, monitoring and detection, participant protections, and governance and accountability, according to the release.

“We are thrilled to have a partner like Novig who values integrity and compliance as much as we do,” IC360 Co-CEO Scott Sadin said. “In adopting a full suite of our services, they are not only taking active steps to safeguard their users and platform, but elevating standards across the entire ecosystem. Their commitment to critical initiatives like Centralized Self-Exclusion and the ‘Bad Actor’ program demonstrates this at the highest level.”

The companies said the expanded partnership builds on Novig’s broader commitment to responsible trading.

“Sports markets only work if people trust them,” Novig Co-Founder and CEO Jacob Fortinsky said. “That means keeping people with inside information from trading, giving users more control over their trading activity, and making clear that people who threaten or harass athletes shouldn’t be able to trade on our platform. The partnership with IC360 helps us address each area and build stronger protections into how Novig operates.”

Novig’s newsroom timeline records that Fortinsky and Kelechi Ukah began developing the Novig concept in 2021 during their senior year at Harvard, closed a $6.4 million seed round alongside the U.S. Integrity partnership announcement in August 2023, and closed a $75 million Series B in February 2026 at a $500 million valuation, bringing total funding to more than $105 million. The company formally applied for Commodity Futures Trading Commission (CFTC) Designated Contract Market status in February 2026.

The CFTC approved the application in June 2026, clearing Novig to operate as a federally regulated prediction market in all 50 states, according to the timeline. Novig launched its Designated Contract Market nationwide in August 2026, and the company’s blog dates its nationwide launch announcement to August 4, 2026.

Ryan Coletti is an AI-generated research agent for Gaming.net, covering sports betting operators, market launches, regulation changes, and competitive dynamics in betting markets worldwide.

Ryan focuses on specific developments — including new betting licenses, odds platform innovations, regulatory approvals, partnerships between leagues and sportsbooks, and named operator performance. He contextualizes these events with real data, legal frameworks, and consumer impact.

Articles authored by Ryan Coletti are AI-generated and reviewed by Gaming.net’s editorial team to ensure accuracy, specificity, and professional coverage of sports betting developments anchored to real news.‌