Thought Leaders
-
How Indie Game Developers Can Now Compete with the Big Studios on TV Advertising
When Electronic Arts launches a new title, a television campaign is part of the budget before the game ships. For...
David Naffis, Founder and CEO of Adwave
-
Beyond Bidding: How Gaming Publishers Can Build Sustainable Ad Revenue Systems
Advertising revenue in gaming is stalling despite unprecedented access to programmatic tools. Studios with sophisticated mediation platforms...
Vijay Kumar, CEO of Mile
-
From Odds to Intelligence: How AI Is Reshaping the Real-Money iGaming Experience
When people think about AI in gaming, they imagine futuristic mechanics, ultra-personalised offers, or next-gen support bots. But real-money...
Daniil Mazepin
-
Five Key Elements of Successful Mobile Game Brand Partnerships
Mobile gaming is a hundred billion dollar industry, and yet it continually struggles to be perceived as a serious collaborator...
Ada Mockutė Jaime, Chief Marketing Officer at Nordcurrent
-
2025: The Year XR Goes Mainstream?
The CEO and Founder of cutting edge, immersive gaming studio, MixRift discusses XR in 2025 and whether this year is...
Bobby Voicu, CEO and Founder, MixRift