Genius Sports Debuts Prediction.com Hub for Cross-Venue Contract Pricing

Genius Sports launched Prediction.com on September 17, 2026, a consumer platform that aggregates markets from major prediction venues so users can compare pricing on equivalent event contracts and track probabilities as events unfold. The platform launches through Legend, the digital sports and gaming media network Genius Sports acquired in a transaction valued at up to $1.2 billion.

The platform pulls markets and pricing from major prediction platforms into a single destination, showing how the same contract is priced across different venues. Comparison extends to the multi-leg segment through what Genius Sports describes as a proprietary cross-venue, multi-leg pricing engine.

For sports, the platform pairs Genius Sports’ live game data with real-time prediction-market pricing. In-game, users can follow play-by-play action with probabilities, prices and market signals updating alongside, covering both pre-event discovery and tracking as the action unfolds.

Genius Sports said the prediction-market category is growing quickly while the consumer experience remains fragmented, and that the site combines Legend’s consumer technology with its live data. The company said the platform gives prediction-market venues a new discovery destination and gives Genius Sports a direct consumer presence at the point where users find markets, compare contracts and pricing, follow live events and track outcomes.

What the Live Site Shows

The live Prediction.com site carries markets across sports, including the NFL, college football, MLB and tennis, as well as elections and politics, entertainment and culture, economics and crypto. Individual contracts display side-by-side percentage prices from multiple platforms.

Launch-day features include featured multi-leg combinations priced on Kalshi, an arbitrage scanner listing opportunities to buy both sides of a market for a locked-in return, and a smart-money feed showing where the most profitable wallets are trading. The site also offers free calculators for Kalshi, Polymarket and PredictIt covering platform fees, vig stripping, expected value, odds conversion, parlays and net profit, an industry data API, and sign-up promotions displayed from Kalshi, Polymarket US, ProphetX and Underdog.

Built on the Legend Acquisition

Prediction.com was built on Legend’s existing consumer and comparison technology, and Genius Sports described it as a new flagship brand for the prediction-market category. Genius Sports announced a definitive agreement to acquire Legend on February 5, 2026, in a transaction valued at up to $1.2 billion: $900 million payable at closing, comprising $800 million in cash and $100 million in stock, plus an earnout of up to $300 million tied to profitability and cash flow thresholds across the two years following closing.

Genius Sports said at the time that it expected to fund the acquisition through an $850 million Term Loan B issuance with its revolving credit facility remaining undrawn, and expected pro forma leverage below 3.0x. The February announcement also reported preliminary unaudited 2025 estimates of $669 million in group revenue and $136 million in group adjusted EBITDA, with the transaction expected to be immediately accretive to group adjusted EBITDA margins and free cash flow conversion.

Genius Sports announced completion of the acquisition on May 1, 2026. Legend’s owned and operated digital properties include Covers.com, Casino.org and Casino Guru, and the network syndicates sports and betting content across major publications including Sports Illustrated and Yahoo Sports. The company said Legend generated 320 million annual visits from 118 million unique visitors in 2025, with more than two-thirds of those visitors returning regularly. Founded more than 20 years ago, Legend operates more than 25 sports and gaming brands with a team of more than 800 people.

“Genius Sports has spent years building the data infrastructure behind modern sport,” chief executive Mark Locke said when the acquisition closed. “With Legend, we now extend that into the moment where fans choose to participate and act.”

Existing Prediction-Market Role

Genius Sports already provides official sports data and integrity services to leading prediction-market platforms. In a September 15, 2026 note, Locke wrote that the company supplies official data, settlement and integrity services to DraftKings, FanDuel, Kalshi and Polymarket, and sells data and pricing to market makers that supply liquidity on the exchanges.

Locke wrote that he sees prediction markets as a net benefit for Genius Sports. He cited Eilers & Krejcik Gaming’s July monitor, which he said estimated that 69 percent of Kalshi’s retail demand sits in states with no online sportsbook and that Kalshi accounts for about 2 percent of combined handle in mature online-betting states, describing the figures as modelled estimates.

Genius Sports said Prediction.com will continue to expand its coverage, functionality and partner integrations as the global prediction-market ecosystem develops.