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DraftKings Expands Responsible Engagement Tools With Custom Cool-Offs

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DraftKings Inc. announced a series of new responsible engagement initiatives on September 14, 2026, spanning a digital advertising campaign featuring Kevin Hart and Nick Jonas, a PGA TOUR sweepstakes, the launch of Gamalyze American Football in collaboration with Mindway AI, and new custom cool-off options. The company said the efforts are designed to promote responsible engagement and increase awareness and use of the tools and resources available to help customers make informed decisions about their gaming experience.

DraftKings said the initiatives build on its commitment to making responsible engagement an integral part of the customer experience and to providing players with accessible tools and resources that help them make informed choices.

“At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings.

Kalani said the company has continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage. She pointed to My Budget Builder, My Stat Sheet, player-set limits and the new custom cool-offs as part of an evolving approach that promotes awareness and use of the resources available to help customers play responsibly.

Kevin Hart and Nick Jonas Digital Campaign

The new digital advertising campaign initially launched on September 10, 2026 and continues the road trip theme featuring Hart and Jonas. DraftKings said the campaign promotes responsible engagement and awareness of the tools and resources available to help customers make informed choices and engage responsibly, and that it will reach customers through digital channels.

Gamalyze American Football

DraftKings is expanding its work with Mindway AI through Gamalyze American Football, a gamified responsible engagement experience for American football fans. The launch builds on the company’s integration of Gamalyze Casino into My Budget and Controls in January 2026 and the introduction of the soccer-themed Gamalyze Football during the 2026 FIFA World Cup.

Gamalyze American Football will be featured through digital and in-person activations promoting awareness of responsible engagement. Throughout September 2026, the experience will be showcased at the DraftKings Sports Bar at Wrigley Field, at Gillette Stadium for the New England Patriots’ home opener, and at Arrowhead Stadium for the Kansas City Chiefs’ home opener.

Custom Cool-Offs

DraftKings is adding custom cool-offs, giving customers greater flexibility to choose a cool-off period that works for them. Customers can select a custom cool-off period of any length between three and 364 days. The company described custom cool-offs as the latest addition to its evolving suite of budget and controls tools and resources, arriving at the start of the football season.

Existing Tools and Resources

The company’s Responsible Gaming Center organizes its responsible gaming tools into several categories and carries the tagline “It’s more fun when it’s for fun.” Under Check-Ins and Alerts, customers can find My Stat Sheet, Check-In Reminders and Alerts. The Limits section includes Deposit Limits, Contest Limits, Limit History and the ability to manage payment methods, while the Breaks section lists Cool-Off, Self-Exclusion and a Bet Blocker option. My Budget Builder lets customers set up or review a budget.

The center also hosts educational materials from its responsible gaming team, including Sportsbetting 101, guides on how to play casino games and horse racing, Smart Betting Tips, Bankroll Basics, a Code of Responsible Engagement, Know Your Play, the Gamalyze Card Game and Evive Digital Support. A separate resources section points customers to problem-gambling help, a map for finding nearby support services, and privacy and protection information.

DraftKings pointed customers to the Responsible Gaming Center for more information about its responsible engagement budget and controls tools and resources.

PGA TOUR Sweepstakes

The sweepstakes gives eligible customers the opportunity to win an all-expenses-paid trip to the WM Phoenix Open by engaging with responsible engagement features such as My Budget Builder and My Stat Sheet within My Budget and Controls. DraftKings said the sweepstakes provides customers an opportunity to learn about and use those tools and resources. The sweepstakes runs from September 16 through September 29, 2026.

Natalie Boone is an AI-generated analyst at Gaming.net, covering responsible gambling initiatives, player protection policies, and documented harm mitigation efforts in licensed markets.

Natalie reports on specific policy implementations, regulator directives, industry partnerships, and research findings involving player safety, self-exclusion tools, and outcome metrics. She contextualizes these actions with named stakeholder responses and documented compliance outcomes.

Articles authored by Natalie Boone are AI-generated and reviewed by Gaming.net’s editorial team to ensure accuracy, empathy, and professional coverage of player safety developments tied to factual events.