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Christoffer Holmgård, CEO of — Interview Series


 on, a firm that’s currently spearheading a game-changing software to help reduce the amount of manual QA testing from within the development process, is on the cusp of broadening its scope to entangle several new partnerships for 2024. To learn a bit more about’s ongoing efforts to develop its platform, we decided to reach out to CEO Christoffer Holmgård.

Hi, Christoffer — thanks for taking the time to speak with us. Could you tell us a bit about yourself? How did it all start for you?

Christoffer: Thank you for having me. My journey into AI and technology began quite early on. I’ve always had a passion for understanding how things work and improving them as well as video games. After graduating from high school, I thought my enjoyment of video games certainly couldn't translate into my professional life. So, I decided to study psychology instead. My academic background is in cognitive science and artificial intelligence, which naturally led me to the intersection of technology and human behavior.

Over the years, I've had the opportunity to work on various projects that leverage AI to solve complex problems because, as it turned out, psychology was a great springboard for exploring human experience and behavior. I found myself working mainly with cognitive/experimental psychology and science, psychometrics, and even simulations and learning, all of which are key components of video game development. I pivoted away from psychology when it became clear that it was possible to make a living developing video games. After completing my bachelor’s degree, I pursued a Master’s degree in video game development. Later, I earned a PhD in Artificial Intelligence and Procedural Content Generation from the IT University of Copenhagen, as well as a post-doctorate in Game Engineering from New York University.

I’ve been fortunate to work with amazing teams and talented individuals, which has led me to where I am today — CEO of Before starting, I was a Co-founder and Managing Director of the indie game studio Die Gute Fabrik (German for The Good Factory), which has published games such as Mutazione, Sportsfriends, Johann Sebastian Joust and others.

Let’s move on to your AI-driven ecosystem, Please could you tell us a bit more about it? When was the outfit founded, and what inspired you to knuckle in on this area of the industry, in particular?

Christoffer: was founded in 2018 with a vision to revolutionize the way games are developed and tested. The inspiration came from recognizing a significant gap in the industry: the manual and often cumbersome process of QA testing in game development. We saw an opportunity to bring cutting-edge AI technology into this space to not only streamline these processes but also to enhance the overall quality and experience of games. Our goal is to empower developers by leveraging bots to automate routine tasks, allowing them to focus more on creativity and innovation.

And how exactly does cut down on manual QA testing? Are we right in thinking that bots are able to detect bugs and other performance issues?

Christoffer: Absolutely. At, we use advanced AI-driven bots tailored to perform exhaustive testing on games. These bots can simulate gameplay scenarios, identifying bugs and performance issues that would be time-consuming and difficult to catch manually. Our system leverages machine learning to understand both typical and atypical gameplay patterns, which allows it to effectively replicate user behavior and uncover bugs. This not only accelerates the testing process but also ensures a more comprehensive and reliable detection of issues.

Would you say that the use of the tools in your suite are crucial for creating structurally sound experiences?

Christoffer: Definitely. The tools we offer are designed to provide developers with deep insights into their games' structural integrity. By automating QA processes, we not only speed up development cycles but also ensure that games are released with fewer bugs and better overall performance. This results in a more polished and enjoyable experience for players, which is ultimately what every developer aims for. Our tools help maintain a high standard of quality, which is crucial in today’s competitive gaming landscape.

As a team, would you say that you have an endgame at all, or is the sky well and truly the limit when it comes to your ambitions?

Christoffer: While we have specific goals and milestones, we like to think that the sky's the limit. The field of AI is evolving rapidly, and there are always new challenges and opportunities that arise. Our mission is to continually push the boundaries of what’s possible in game development and testing. We aim to remain at the forefront of innovation, constantly enhancing our tools and expanding our capabilities in an effort to meet the ever-changing needs of game development and the industry as a whole.

What’s next for, if you don’t mind me asking? Do you have any major plans to expand your network over the coming months or years? If so, could you kindly share a few details?

Christoffer: We have some exciting plans in the pipeline. In the coming months, we’re focused on expanding our suite of tools and extending our reach within the gaming industry. Game developers generally have very limited time for learning new tools and for integrating new tech into their processes. With how fast things are evolving, this could potentially leave publishers large and small, scratching their heads wondering how they missed opportunities that their competitors clearly saw coming. We are working on some research internally at to help with this by essentially doing away with the need to integrate new technology, which is cumbersome to say the least. This would make our solutions usable without having to install anything. We have a focus on this because many developers who are clamoring for automated testing features and processes in their organization can have a more turnkey solution from us.

We are exploring partnerships with other tech companies to integrate our solutions more broadly and provide even greater value to developers. We are also working on getting Large Language Models (LLMs) to look at games being played and identify if there is a bug or glitch that needs to be fixed. This strenuous, heavy lifting is particularly useful for QA testers who need tools that can pay close attention to detail to catch bugs. They can rely on automated processes to catch these small details in case something is missed. Additionally, we're working on expanding our team with top talent to support our growth and continue driving innovation. It's an exciting time for, and we look forward to sharing more detailed announcements soon.

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Is there a way for potential users to stay up to date with the latest developments over at Do you host any newsletters or social channels?

Christoffer: Yes, we do. We are very active on social media platforms like LinkedIn, Twitter, and Facebook, where we regularly share updates, insights, and news. We also publish articles on our site, that provide in-depth looks at our latest developments, success stories, and industry trends. Anyone interested can sign up through our website to stay informed about what’s happening at

Any final words for our readers?

Christoffer: I’d just like to say that we are incredibly excited about the future of AI in game development and beyond. For anyone involved in software and game development, I encourage you to explore how AI can transform your workflows and elevate your projects. At, we are passionate about helping developers create amazing experiences, and we’re always here to support and innovate alongside you. Thank you for having me, and I look forward to what the future holds!

Thanks for your time, Christoffer!


For more information on, be sure to visit the team over on their official social handle here. Alternatively, you can check in with the website for additional details here.

Jord is acting Team Leader at If he isn't blabbering on in his daily listicles, then he's probably out writing fantasy novels or scraping Game Pass of all its slept on indies.