BETBY Enters Poland’s Regulated Market With First Local Partnership

Sportsbook supplier BETBY has entered the regulated Polish market through a partnership with local bookmaker Betters, announcing the agreement on September 17, 2026. The deal marks the B2B provider’s first appearance in Poland, with Betters integrating its complete sportsbook solution.

Under the agreement, Betters integrated BETBY’s full sportsbook and Betby.Games, the supplier’s proprietary esports feed, which BETBY describes as award-winning. The integration brings the provider’s sports betting ecosystem to players on the Polish brand’s platform.

BETBY described Betters as an established B2C betting brand operating in Poland, with a strong focus on delivering a modern and engaging experience to local players. The operator has built its offering around a broad sportsbook proposition tailored to the Polish audience.

Through the partnership, BETBY said, Betters will further strengthen its sports betting product with access to extensive event coverage, advanced sportsbook technology and a growing portfolio of proprietary products designed to support differentiation, localization and long-term player value.

The supplier characterized the Poland launch as a natural step in its strategy to expand its presence across established and emerging regulated markets, adding that it continues to strengthen its regulatory footprint globally.

Stefanos Karakidis, Director of Business Development at BETBY, said entering the Polish market represents a significant milestone in the company’s international growth strategy and strengthens its commitment to expanding across regulated markets worldwide.

“Poland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators to deliver tailored, high-quality sportsbook experiences while building sustainable growth in key regulated jurisdictions,” Karakidis said.

Konrad Łabudek, Chief Executive Officer at Betters, said integrating BETBY’s complete solution gives the operator access not only to a strong core sportsbook but also to differentiated products, allowing it to continue evolving the experience it provides to players in Poland.

“BETBY stood out to us through the combination of its sportsbook technology, localized content offering and continued focus on product innovation,” Łabudek said, adding that Betters is delighted to become BETBY’s first partner in the country and looks forward to developing the cooperation together.

Earlier 2026 Expansion Deals

The Poland entry follows a series of partnership agreements BETBY has announced across regulated and emerging markets in 2026.

On July 30, 2026, the supplier announced a cooperation with NGX, a Brazilian technology provider, under which BETBY will deliver its complete sportsbook solution covering more than 500,000 monthly events. That integration will also include AI Labs, BETBY’s suite of AI-powered sportsbook tools designed to support odds creation, risk management, personalization and operations; the Betby.Games esports feed with more than 40 titles; and BETBY Predictions, a fixed-odds special markets product spanning entertainment, sports, business, finance, crypto and culture.

In that announcement, BETBY said it was among the first suppliers to secure certification to provide its solution in Brazil, well ahead of the regulated market’s official launch in January 2025. It described NGX as one of the most prominent platform providers in the Brazilian market, with a strong focus on technology, security, compliance and the needs of regulated operators.

On April 29, 2026, BETBY announced a partnership with QTech Games, which it described as one of the industry’s major game distributors and a fast-growing aggregator across key emerging markets. Under that agreement, BETBY provides its full sportsbook solution to QTech’s global network of operators as the aggregator’s exclusive sportsbook provider, delivered through a single API integration. The solution covers more than 500,000 monthly events, proprietary AI-driven tools and the Betby.Games esports feed. BETBY said the partnership reinforced its strategy of expanding its presence in Asia while supporting broader growth across emerging markets such as Latin America and Africa.

BETBY’s own partnership index also records a May 21, 2026 strategic partnership with Vibra Gaming, a games and platform developer for LatAm-facing operators.

BETBY said the Betters agreement establishes an important foundation for its long-term development in Poland as it looks to expand its network of local partnerships in the country.