EveryMatrix Launches Fantasma Games Content With Bet365 in Alberta

EveryMatrix announced on September 30, 2026 that casino content from its in-house studio Fantasma Games has gone live with bet365 in Alberta, a rollout the supplier described as its first live deployment in Canada’s newest regulated iGaming market and the first phase of its broader commercial plans in the province.

bet365 players in Alberta can now access a portfolio of Fantasma Games titles. EveryMatrix said the launch strengthens its North American footprint, describing Fantasma Games as a studio with a reputation for distinctive, premium slot content and bet365 as a brand known for a carefully curated casino offering.

The deployment extends an existing relationship between the two companies. According to EveryMatrix, it builds on a 2025 agreement with bet365 that the group has called its largest-ever casino content aggregation deal, covering more than 45,000 titles from more than 185 integrations, and it follows the licensing approval the supplier secured from the Alberta Gaming, Liquor and Cannabis Commission in May 2026.

The 2025 Aggregation Deal

That earlier agreement was announced on September 15, 2025. Under the deal, EveryMatrix supplies bet365 with exclusive content from its own studios alongside titles from more than 40 premium games providers, offered across regulated markets including the UK, Germany, the Netherlands and Mexico, with further territories slated for future release.

The agreement runs through SlotMatrix, the EveryMatrix business unit the company describes as the largest aggregation platform in the world, with a library of more than 37,000 games from more than 350 global suppliers, including the group’s own Armadillo and Fantasma studios. EveryMatrix acquired Fantasma Games in 2024, and earlier in 2025 it installed a new SlotMatrix management team focused on accelerating aggregation and content services expansion, including Mark Hothersall as head of business development and Carl Gatt Baldacchino as head of account management, both previously from Evolution Gaming.

Speaking when the 2025 deal was signed, EveryMatrix group CEO and co-founder Ebbe Groes said: “We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy.” A bet365 spokesperson also welcomed the collaboration at the time.

Alberta’s Regulatory Path

EveryMatrix announced on May 19, 2026 that it had received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission to offer its iGaming technology in the province. The approval enables the group to provide its casino and sports platform technologies to licensed operators in Alberta, which the company said at the time was soon to become Canada’s second regulated iGaming territory after Ontario.

In that announcement, EveryMatrix said its launch offering would combine Fantasma Games titles with aggregated content, and that it had commercial agreements in place to deliver both platform technology and in-house gaming content in the province. Rani Axon, then the group’s market manager for North America, called the approval an exciting step and credited the work of the company’s compliance team.

Alberta’s regulated market has since opened. According to the Alberta Gaming, Liquor and Cannabis Commission, as of July 13, 2026, operators have been able to conduct and manage their legally registered iGaming platforms in the province. All operators must be registered with the AGLC and must have signed a commercial agreement with the Alberta iGaming Corporation. The AGLC is responsible for regulatory oversight of the province’s iGaming industry, while commercial agreements, anti-money laundering, financials and reporting income fall under the corporation’s purview.

The regulator also imposes advertising conditions on registered operators. Advertising material for approved operators must carry the Alberta iGaming Corporation logo and include references to responsible gambling information, including 211 Alberta. Operators may not use athletes, or people who appeal to minors, to endorse their products unless they are promoting a platform’s responsible gambling features. The AGLC’s centralized Self-Exclusion Program is a required integration step for operators, letting players exclude from all registered iGaming platforms, from all land-based casinos and racing entertainment centres, or from both.

EveryMatrix said in May that it already held licences in multiple North American jurisdictions, naming Ontario, where it has been licensed since 2022, alongside New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania. The company described Alberta as a high-potential iGaming jurisdiction, citing a population of approximately five million, high digital adoption and one of the strongest GDP per capita profiles in North America.

Axon, now senior account and strategy manager for North America at EveryMatrix, said of this week’s launch: “Launching Fantasma Games with bet365 is a significant milestone and an exciting first step in Alberta. … This is only the beginning of our Alberta journey. We see significant opportunities to further expand our relationship with bet365 and bring more of the EveryMatrix casino offering to players across the province and beyond.”

The AGLC says Alberta is now home to dozens of new iGaming operators and goods or services suppliers, and it maintains a searchable public list of the entities registered in the market.