Sportradar Lets Operators Pick Esports Odds Providers by Game

Sportradar announced on November 12, 2026 that DATA.BET, Esportsbull and GRID had joined its proprietary Unified Odds Feed, giving betting operators a choice of esports odds provider game by game through one integration. Counter-Strike 2, Dota 2 and League of Legends are available at launch.

The expansion is built around title-level selection: an operator can use different providers for different games while working through the same feed. The approach separates the technical connection from the decision over which supplier provides odds for a particular game. Sportradar said the arrangement is intended to provide greater flexibility to optimize an esports betting offering, with provider choice subject to availability and applicable commercial terms.

Launch Titles and Provider Strategy

VALORANT and Mobile Legends: Bang Bang are planned additions alongside more content and new betting markets, according to Sportradar. The expansion forms part of its continued investment in broadening its betting offering and deepening its esports capabilities across content, data and engagement products.

Roman Garin, Sportradar’s SVP of Innovation, said: “Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title.”

Sportradar will continue adding providers and titles as the market evolves, Garin said.

Match Tracker and Audio-Visual solutions are also part of the company’s esports portfolio. Sportradar says they enable operators to create richer and more engaging customer experiences alongside odds.

DATA.BET’s Supplier Role

DATA.BET signed a deal to become one of the partnered providers for Sportradar’s expanded offering. The company reported that its integration supplies esports data content and a betting toolset covering more than 1,800 tournaments and 94,000 matches annually across more than 60 markets.

Coverage of those launch games runs from Tier-1 through Tier-4 tournaments. DATA.BET said VALORANT and other titles are planned to follow, with Widgets and Streaming also set to be added after the initial integration, extending the product set around headline events and niche competitions.

Otto Bonning, DATA.BET’s Head of Sales, said the agreement creates another distribution route for content ranging from major tournaments to lower-tier competitions running around the clock.

For operators, the practical effect is a more modular esports betting setup: each covered game can be matched to a provider’s trading approach without rebuilding the feed integration around that choice. The planned supplier and title additions will shape how far that flexibility extends beyond the initial launch lineup.