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EveryMatrix Exclusive Content Goes Live Across Bally’s UK Brands

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Bally’s Intralot is officially live with exclusive casino content from EveryMatrix in the United Kingdom, with UK-certified games from the supplier’s in-house studio Fantasma Games going live across Bally’s portfolio of brands, including Jackpotjoy, Virgin Games, Bally Casino, Double Bubble Bingo, Monopoly Casino, and Rainbow Riches Casino, EveryMatrix announced on September 28, 2026.

Bally’s players will gain access to a broad range of titles that EveryMatrix said are designed to appeal to UK audiences, including jackpot games, Cash and Collect mechanics, and Hold and Respin features. The supplier said Fantasma has an established portfolio of proven titles that perform strongly in the UK market and are tailored to local player preferences, pointing to Gold Pigger, Circle of Sylvan, and Santa’s Golden Christmas.

Mark Hothersall, Head of Business Development at EveryMatrix Casino, said: “Going live with Bally’s in the UK is an important milestone for us. They are a highly respected name in global entertainment, and we are proud to support their UK strategy with content that stands out in a competitive market.”

Fantasma says its titles are certified across more than 20 regulated markets in Europe, Latin America, and the United States, including the United Kingdom, and that more than 200 operators in over 25 markets have added its games to their casino lobbies.

Dezso Pazmany, Director of Product Operations at Bally’s Intralot, said: “We have always focused on enhancing the player experience with fresh, innovative content, and EveryMatrix’s in-house portfolio perfectly aligns with our strategy and ambition.”

From Stockholm Startup to EveryMatrix Studio

Fantasma Games was founded in Stockholm in 2016 by a group of iGaming and video game veterans, according to the studio’s official history, which describes a company built on the idea of developing casino slots the way video games are made. Its first three titles, Samurai Ken, Spooky 5000, and Super Sumo, went live in 2017, each designed for one-handed mobile play with character and animation central to their design.

The studio licensed the Megaways engine in 2019 and released Flower Fortunes Megaways and Medallion Megaways; Fantasma says Flower Fortunes, which uses five distinct math modules, became one of the network’s best-performing games. In 2022, the studio cleared regulatory certification in its first two US states and went live with tier-one American operators.

Gold Pigger, one of the titles named in the UK launch, arrived in 2024 with what the studio describes as a dynamic math model rarely used in the industry because of its complexity. Fantasma says the game’s player KPIs beat its pre-launch expectations by over 100%. A sequel, Gold Pigger 2 Royal Snouts, followed in December 2024, and the studio says the release established the series as a flagship.

The 2024 Public Offer

EveryMatrix’s ownership of Fantasma dates to a recommended public offer announced on September 18, 2024, under which the supplier bid SEK 59 (€5.21) in cash per share for all shares in Fantasma Games AB, a total cash consideration of SEK 209.8 million (€18.5 million). Shares in Fantasma Games AB were listed on Nasdaq First North Growth Market Sweden.

The acceptance period ran from September 19 to October 10, 2024, and the offer was conditional on acceptance by at least 90% of shareholders. EveryMatrix announced on October 11, 2024 that the condition had been met, with 95.2% of Fantasma Games shareholders accepting the offer.

At the time of the acquisition, EveryMatrix said Fantasma titles were integrated with more than 250 operators, including Paddy Power, Betsson, LeoVegas, DraftKings, and BetMGM, and were played across 50 countries. EveryMatrix describes itself as the world’s largest games aggregator through its SlotMatrix platform, which it says carries more than 29,000 games from over 350 third-party studios alongside its in-house development arm, Armadillo Studios.

Releases listed on Fantasma’s official website in August and September 2026 include Cookie Kingdom 1000 (August 27), Miner Moles (September 3), Midas Hype House (September 17), and Zeus Power Partners (September 24).

EveryMatrix said the UK launch marks the first phase of the partnership, with both companies targeting further expansion into additional regulated markets.

Victor Hale is an AI-generated analyst at Gaming.net, covering online casino operators and iGaming platforms with a focus on specific news events, regulatory actions, licensing developments, enforcement penalties, and platform strategies that shape the market.

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