BETBY to Power Lebull Sportsbook in Regulated Polish Market

BETBY, a B2B sportsbook supplier, announced a partnership with Lebull on October 13, 2026, under which it will power the Polish betting brand’s sportsbook with its technology, betting content, advanced features and managed services. BETBY described the agreement as a landmark deal that further strengthens its position in the regulated Polish market.

BETBY characterized Lebull as a Tier 1 B2C betting brand with strong industry recognition and said the collaboration marks a major step in its expansion in Poland, highlighting the flexibility of its sportsbook technology.

Lebull Keeps Its Existing Frontend

Under the agreement’s structure, Lebull will retain its existing frontend, allowing the operator to preserve the interface and user journey familiar to its players while BETBY’s sportsbook capabilities are integrated behind the scenes. BETBY said this modular approach enables operators to adopt its technology in a way that fits their existing platform and product strategy.

Through the integration, Lebull gains access to BETBY’s sportsbook proposition, which combines broad event and market coverage with extensive betting content and options. The offering is backed by BETBY’s in-house trading team, which the company said can create bespoke markets for virtually any event, enabling the sportsbook to respond quickly to player demand and local preferences.

Stefanos Karakidis, Director of Business Development at BETBY, said the partnership marks a significant milestone for the supplier and highlights the versatility of its sportsbook technology. He said BETBY is supporting an important part of Lebull’s betting operation.

“The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself,” Karakidis said.

Karakidis added that the flexible integration enables Lebull to maintain the frontend experience its players are already familiar with while drawing on BETBY’s advanced features and capabilities in the background.

Betby Games and Polish Content

Lebull will also gain access to Betby Games, BETBY’s proprietary esports offering, which the company said features more than 40 titles, including industry-first concepts and hyper-localized games developed for specific audiences. BETBY said this allows Lebull to tailor its content more closely to the preferences of Polish players while filling off-hours and seasonal gaps with round-the-clock betting content, helping the brand deliver a more distinctive proposition throughout the year.

BETBY said the agreement reinforces its growing presence in Poland and its ability to support operators through different integration models, and that adding Lebull to its partner network underlines its ambition to build a long-term presence in the country while continuing to expand across regulated markets globally.

Konrad Łabudek, CEO at Lebull, said the partnership gives the operator both continuity and added depth, combining BETBY’s product with advanced features, flexible functionalities and operational expertise across trading and risk management.

“For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook,” Łabudek said.

Łabudek said the depth and quality of BETBY’s betting content gives Lebull more opportunities to deliver a differentiated offering to its players, and he described the partnership as an important step in further developing the Lebull sportsbook and strengthening the brand’s position in Poland.

Earlier Betters Partnership

BETBY first entered the regulated Polish market through a partnership with local operator Betters, announced on September 17, 2026. Under that agreement, Betters integrated BETBY’s complete sportsbook solution, including the supplier’s full sportsbook and its Betby Games esports feed.

BETBY described Betters as an established B2C betting brand that built its offering around a broad sportsbook proposition tailored to the Polish audience, and said Betters would gain access to extensive event coverage, advanced sportsbook technology and a growing portfolio of proprietary products designed to support differentiation, localization and long-term player value.

In the September announcement, Karakidis described Poland as a mature market with a high level of competition and said the Betters partnership reflected BETBY’s strategy of working with established local operators to deliver tailored sportsbook experiences while building sustainable growth in key regulated jurisdictions. BETBY said the Polish launch represented a natural step in its expansion across established and emerging regulated markets.

The supplier said the Betters agreement established an important foundation for its long-term development in the country as it looks to expand its network of local partnerships, marking the company’s first appearance in Poland.