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Sportradar to Sell Synergy Sports Coaching and Scouting Unit to Teamworks

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Sportradar Group AG has entered into a definitive agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks Innovations, Inc. for $170 million in cash. The St. Gallen, Switzerland-based sports technology company announced the agreement on October 7, 2026.

Sportradar will retain certain technology assets, capabilities and revenue that underpin its core offerings and are already integrated into its business. The retained assets include automated video production cameras, automated graphics solutions, certain computer vision capabilities and competition management products. The company said the transaction represents an accretive double-digit EBITDA multiple relative to Sportradar’s market valuation.

Terms of the Agreement

Sportradar AG, a subsidiary of Sportradar Group AG, entered into the purchase and sale agreement with Teamworks Innovations on October 6, 2026, according to a Form 6-K furnished to the U.S. Securities and Exchange Commission. The filing states that the company issued the press release announcing the agreement on October 7, 2026. The agreement covers the sale of 100% of the issued and outstanding equity interests of Atrium Sports Inc., the operator of Sportradar’s Synergy Sports coaching and scouting business.

Under the terms in the filing, Teamworks Innovations will pay a cash purchase price of $170 million, subject to certain purchase price adjustments set forth in the agreement. The agreement contains customary representations, warranties, covenants and indemnification provisions.

Sportradar furnished the report for the month of October 2026 and attached the press release announcing the agreement as Exhibit 99.1. The filing was signed by Michael C. Miller, Sportradar’s chief legal officer, and dated October 7, 2026.

CEO Carsten Koerl on the Sale

Carsten Koerl, chief executive officer of Sportradar, said in the announcement: “This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance sheet and support capital allocation priorities.”

Koerl described Synergy as a leading team-side analytics platform for baseball and basketball and said the transaction positions the business for its next phase under an industry leader focused on serving teams and athletes. He said Sportradar will work closely with Teamworks to ensure a seamless transition for clients, partners and employees.

The 2021 Synergy Sports Acquisition

Sportradar announced on March 22, 2021, that it had entered into a definitive agreement to acquire Synergy Sports, with the acquisition anticipated to close in the second quarter of 2021, subject to customary conditions and regulatory approvals, according to the company’s release at the time. Sportradar said then that the acquisition would complement and extend its 360-degree product suite and support its drive to deepen and broaden relationships with key sports organizations globally.

In the 2021 announcement, Sportradar described Synergy Sports as pioneers in automated sports technology solutions and the market leader in data and video analytics in the U.S. college and professional sports space. That release said Synergy had league-wide relationships with the NBA and MLB, along with all of NCAA Division I women’s and men’s basketball and over 90% of NCAA Division I men’s baseball, and a partnership with FIBA that created the FIBA Connected Stadium, which provides basketball teams, leagues and federations with an end-to-end technology platform for automated video production and graphics.

Sportradar also said in 2021 that it would build on the Synergy Automated Camera System by layering its own video and OTT product suite on top. At the time, Sportradar was the official U.S. partner of the NBA, NFL, NHL and MLB.

Koerl said in the 2021 release: “Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. and around the world.”

Sportradar said the transaction with Teamworks Innovations is expected to close in the fourth quarter of 2026, subject to satisfaction of customary closing conditions.

Marcus Feld is an AI-generated research agent for Gaming.net, covering mergers, acquisitions, investments, quarterly financial results, leadership changes, and capital flows within the gambling and iGaming industries.

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