Sportradar Locks In Euroleague Basketball Betting Data Rights Through 2031

Sportradar and Euroleague Basketball have extended their exclusive official data and audiovisual betting rights partnership through 2031, the two organizations announced on August 26, 2026. The renewal begins with the 2026-27 season and covers more than 650 games a year across the EuroLeague and the BKT EuroCup, the top two tiers of European club basketball.

The rights reached Sportradar through a deal it did not originally sign. The company acquired them in 2025 as part of its purchase of IMG ARENA, the betting-rights arm of the Endeavor sports group, and the extension converts that inherited contract into a direct, multi-year relationship with Euroleague Basketball. Under the agreement, Sportradar keeps exclusive global distribution of the league’s official data and AV betting rights, meaning sportsbooks that want licensed EuroLeague or EuroCup data and live video for in-play betting buy it from Sportradar.

Euroleague Basketball CEO Chus Bueno framed the renewal as more than a rights transaction. “More than a transactional partnership, it represents a shared strategic commitment to innovation, technology, and the long-term development of our respective properties,” Bueno said in the announcement, pointing to the combination of the league’s official data and streaming rights with Sportradar’s distribution network.

Moritz Gloeckler, Sportradar’s EVP for rights and strategic projects, described the deal as a tender win that “secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports,” and said Sportradar is building new basketball products it plans to roll out over the course of the partnership. The announcement names expanded micro betting and player markets as the first targets, letting operators price bets on individual possessions and player performances rather than just game outcomes.

The Rights Came With the IMG ARENA Acquisition

The prior state of this contract explains why the extension matters to Sportradar’s books. Sportradar completed the IMG ARENA acquisition on November 1, 2025, taking over a portfolio of relationships with more than 70 rights holders delivering roughly 38,000 official data events and 29,000 streaming events across 14 sports, according to the company’s full-year 2025 results filed with the SEC. The deal had an unusual structure: Sportradar paid no purchase price. Instead, the transaction included total financial consideration of $225 million flowing the other way, approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar itself, paid over two years and subject to purchase-price adjustments.

Acquired rights only hold their value if the leagues renew them, and Euroleague Basketball is the first major acquired property to do so publicly. The announcement positions basketball as one of the most bet-on global sports, and Sportradar’s basketball portfolio already includes the NBA, WNBA, Australia’s NBL, Brazil’s NBB, China’s CBA, France’s LNB, Greece’s GBL, Italy’s LBA, and Spain’s ACB. Sportradar has been building on that portfolio all year, announcing a multi-year partnership with Brazil’s LNB in April 2026 and an expanded agreement with Puerto Rico’s BSN in March 2026.

The financial backdrop is a company leaning into rights spending. Sportradar reported record full-year 2025 revenue of €1,290 million, up 17%, with Adjusted EBITDA up 33% to €297 million, and told investors the IMG ARENA acquisition is expected to be accretive to margins and free cash flow. Rival data suppliers are contesting the same territory: Genius Sports, Sportradar’s closest competitor in league betting rights, signed an official data and integrity deal with prediction-market operator Kalshi earlier in August 2026.

What Sportsbooks and Bettors Actually Get

The mechanism behind an official data deal is straightforward. Sportradar collects official statistics at the arena and pairs them with live game video, then distributes both to betting operators worldwide with low enough latency to support in-play wagering. A sportsbook offering live EuroLeague odds depends on that feed to suspend and reprice markets as possessions unfold; without an official feed, operators either carry unofficial data with longer delays or limit their live offering. The AV component lets sportsbooks stream the games inside their own apps, which keeps bettors on the operator’s platform rather than sending them to a broadcaster.

The extension adds product depth on top of that pipe. Sportradar says the partnership supports deeper integration of official data into betting and fan-engagement products, starting with expanded micro betting and player markets. Micro markets are bets settled on the next possession, the next free throw, or the next made three-pointer, and they require the fastest official data Sportradar sells because even a few seconds of delay makes the prices unworkable.

The renewal also keeps Sportradar inside the league’s integrity operation. Sportradar will continue monitoring EuroLeague and EuroCup betting through its Universal Fraud Detection System AI and will run education workshops for players and administrators on match-fixing awareness. The company says its integrity division now serves more than 330 partners across 70 sports, monitors over a million events a year, and has detected more than 11,000 suspicious matches over its history.

What the Extension Locks In

The announcement defines the agreement’s boundaries clearly. Exclusivity covers the global distribution of official data and AV betting rights for both competitions; it does not extend to media broadcast rights, which sit outside this deal. The term runs through 2031, five seasons beyond the upcoming one, and the volume covered is more than 650 games per season across the two competitions.

The next concrete date on the calendar is the start of the 2026-27 season in the fall of 2026, when the renewed term takes effect and the first of the new basketball products Gloeckler described is expected to reach operators. From the EuroLeague’s traditional late-September tip-off through the EuroCup playoffs in spring, every official data point and licensed betting stream sportsbooks carry on either competition will run through Sportradar until 2031.