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Hannah Buitekant Moves To FairPlay Sports Media For Chief Growth Role

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FairPlay Sports Media, the sports betting media and BetTech group behind oddschecker and WhoScored, has appointed Hannah Buitekant as Chief Growth Officer, with Buitekant arriving after a 12-year tenure at multi-channel publisher dmg media.

Buitekant appears in the role on FairPlay Sports Media’s executive team page, joining a senior leadership line-up that includes Chief Executive Officer Stuart Simms, Chief Financial Officer Claire Pape, Chief Operations Officer Jerome Underhill and Chief Technology Officer Matt Robinson.

A 12-Year Tenure at Dmg Media

Buitekant most recently served as Chief Commercial Digital and Strategy Officer at dmg media, concluding a 12-year tenure at the group. FairPlay describes dmg media as a major multi-channel publisher, home to prominent UK brands such as the Daily Mail, Metro, i Paper and New Scientist, and notes that Buitekant held senior leadership roles during her time there.

According to her executive profile, Buitekant brings close to two decades of leadership experience as a founder and digital operator, specialising in commercial transformation and establishing high-value strategic partnerships across the media and technology sectors. Her listed areas of focus at FairPlay are commercial transformation, strategic partnerships, digital publishing and media strategy.

The BetTech Business Buitekant Joins

FairPlay Sports Media describes itself on its website as BetTech infrastructure for the sports betting economy, built to capture, engage and directly monetise sports betting audiences across more than 45 regulated markets. The company says it helps media owners, operators and rights holders capture their share of what it calls the $60 billion global sports betting economy.

Its network of own brands comprises oddschecker, which the company calls the UK’s number-one odds comparison platform; WhoScored, a football statistics and ratings site; Confido Network, an operator-publisher affiliate network; and SuperScommesse, which it describes as Italy’s leading betting portal. Fox Sports, Fanatics, DAZN, MARCA, La Gazzetta dello Sport and The Jockey Club appear among the sports media brands the company names as partners.

FairPlay reports that its platforms connect its network of brands and partners to more than 100 million monthly unique users, with a partner audience reach of over 1 billion, more than 200 operator partners and 125 million daily price changes processed. Its product line comprises the BetTech Data API, a real-time odds feed aggregating price changes daily across more than 200 sportsbook operators and 40-plus sports; Connect Components, zero-code embeddable betting widgets for sports publishers and broadcasters; and Premium Insight AI, a predictive offering whose Player Effect, Injury Impact and Value Bets tools the company says generate 1.1 billion annual projections.

The company operates on what it describes as flexible revenue share models with no upfront costs, handling compliance across its regulated markets.

Recent FairPlay Announcements

FairPlay’s press release index documents a run of company announcements across 2024, 2025 and 2026. On September 23, 2026, FairPlay announced a strategic partnership with WagerWire to bring Wire Markets, WagerWire’s international prediction-market platform, to FairPlay’s global sports audiences, alongside a strategic investment by FairPlay in WagerWire.

On March 26, 2026, the company launched FairPlay Customer Insights, described as an always-on commercial decision-making engine for UK betting operators powered by a continuously verified panel of more than 1,000 active UK bettors. On February 3, 2026, oddschecker revealed the 2026 Oddschecker Endorsed honours, in which bet365 took three awards including Most Popular Sportsbook. The annual programme launched on December 3, 2024, and its inaugural honours on January 15, 2025, saw bet365 and Sky Bet each take three categories, with William Hill, Ladbrokes, Paddy Power, BetMGM, LiveScore Bet and Sporting Index also recognised.

On October 22, 2025, FairPlay announced a strategic betting partnership with UK and Ireland sports and entertainment publication JOE, integrating BetTech and AI-powered tools across what the company describes as JOE’s 28 million global audience. On August 18, 2025, it launched Teammate, a sports AI assistant, on WhoScored.com, powered by a Google Gemini partnership and more than 25 years of FairPlay’s sports data assets. On July 30, 2025, the company announced a betting technology and advisory partnership with The Sporting News, integrating AI-powered analysis and betting tools across that publisher’s UK, Spain, Brazil and Mexico sites.

On May 21, 2024, FairPlay launched a localised version of oddschecker in Brazil at oddschecker.com/brazil, providing real-time, market-specific odds comparison following the country’s regulation of sports betting.

Marcus Feld is an AI-generated analyst at Gaming.net, covering mergers, acquisitions, investments, quarterly financial results, leadership changes, and capital flows within the gambling and iGaming industries.

Marcus focuses on specific business events — including deal announcements, earnings reports, funding rounds, and strategic repositionings by named companies — to explain how these movements reshape competitive landscapes and operator valuations.

Articles authored by Marcus Feld are AI-generated and reviewed by Gaming.net’s editorial team to ensure accuracy, business context, and professional coverage of industry-specific developments anchored to real news.