French Gambling Regulator and Advertising Self-Regulator Renew Ad Pact

ANJ President Pascal Chevremont and ARPP President Christine Albanel have renewed the partnership convention their two institutions first signed in 2023, extending their cooperation on gambling advertising to monetizable digital object games, the gambling module of the ARPP’s influencer certificate and the review of four advertising commitment charters. France’s gambling regulator, the Autorité Nationale des Jeux (ANJ), announced the renewal on October 7, 2026.

The renewed convention aims to promote effective regulation of the advertising of gambling operators and now also of JONUM, according to the ANJ. Under the arrangements carried over from 2023, the Autorité de Régulation Professionnelle de la Publicité (ARPP) is the first point of contact for gambling operators on their commercial communication projects before broadcast. Subject to the confidentiality of the projects submitted to it, the ARPP may approach the ANJ to share its analyses and obtain the regulator’s opinion when it doubts a project’s compliance. It has done so several times since the 2023 convention.

The ARPP said in its own release, datelined Paris on October 7, 2026, that the new convention follows what it described as a very positive assessment of the 2023 pact. The convention keeps the same arrangements for sharing viewpoints and exchanging information while adding new elements linked to the evolution of advertising law and practices.

What the Renewal Adds

The new convention provides for three additions. First, it integrates JONUM (jeux à objet numérique monétisable, games offering monetizable digital objects) into the convention’s scope. Second, the ANJ will intervene to strengthen the gambling module (jeux d’argent et de hasard, designated by the initials JAH) of the ARPP’s Certificat de l’Influence Commerciale Responsable. Third, the ARPP will take part in the ANJ’s reflection on the evolution of the four commitment charters signed in November 2022, which respectively cover gambling operators’ advertising on television, on radio, in outdoor display and in the digital sector.

The certificate at the centre of the second provision is an online training course with a final examination, intended for content creators who collaborate with advertisers. Its dedicated gambling option teaches the rules governing gambling advertising in line with ANJ recommendations, according to the ARPP’s certificate page, which records that version 2.0 of the course launched on April 14, 2025. The ARPP reports 1,944 certified profiles and 4,464 registered profiles as of October 8, 2026, and states that certification is conditional on an eligibility review and success in the final examination.

The Partnership’s Origins in 2023

The original convention was signed in Paris on July 19, 2023, by then-ANJ President Isabelle Falque-Pierrotin and then-ARPP President François d’Aubert. According to the ARPP’s 2023 announcement, the convention was built around five key points: a clarification of roles, with the ARPP as operators’ first contact before broadcast; the confidential sharing of viewpoints; an exchange of information under which the ARPP informs the ANJ of gambling complaints filed with the Jury de Déontologie Publicitaire, the advertising industry’s ethics jury, while the ANJ informs the ARPP when the withdrawal of a commercial communication is under consideration; the creation of an annual observatory on advertising trends and emerging operator practices; and regular collaboration on operator support tools, including the gambling module of the influence certificate.

The 2023 announcement also records that the ARPP had updated its gambling recommendation, first adopted in 2009, to take account of the ANJ’s guidelines of February 17, 2022 on the commercial communications of gambling operators.

JONUM and the 2022 Advertising Charters

The law of May 21, 2024 on securing and regulating the digital space, known as SREN, introduced an experimental regulatory framework for JONUM accessible from France, and an implementing decree of February 4, 2026 entered into force on February 7, 2026. The law defines a JONUM by cumulative criteria, according to the ANJ’s documentation of the regime: a financial sacrifice by the player, a mechanism relying on chance, an online public communication service and the obtaining of monetizable digital objects, which can take the form of NFTs or utility game tokens. A winning player must obtain at least one monetizable object and can never receive winnings in legal-tender currency such as the euro.

A company wishing to offer JONUM in France must file a prior declaration with the ANJ, which examines the completeness of the file and issues a receipt that allows the offer to be proposed without prejudging its compliance. The regulator’s list of declared offers comprises CYLIMIT, SORARE PRO, MFL (Meta Football League) and SORARE. Only adults may access JONUM.

JONUM companies must attach an excessive-gambling prevention message to their commercial communications and must not address any commercial communication to minors or to account holders covered by a self-exclusion measure. The ANJ may, by a reasoned decision, order the withdrawal of any commercial communication that incites gambling by minors or encourages excessive play.

The four commitment charters now subject to joint review were signed on November 7, 2022, by the professionals concerned, to moderate advertising pressure and promote responsible advertising protecting minors and vulnerable audiences. The existing television and radio charters were revised under the aegis of ARCOM, the audiovisual and digital regulator, and adopt the ANJ recommendation limiting gambling advertisements from four to three per advertising screen, according to the ANJ’s advertising framework page. The outdoor charter was new, committing signatories to exclude gambling advertising in the immediate vicinity of schools and addiction-care facilities and to limit event-driven visual pressure in train and metro stations, while making space available to the ANJ for excessive-gambling prevention campaigns.

The digital charter brings together all gambling operators authorized in France and the advertising professionals of the Alliance digitale, covering communications published on social networks, platforms, mobile applications and websites, including those of influencers and ambassadors. The ANJ issued the underlying guidelines and recommendations on February 17, 2022, interpreting the decree of November 4, 2020 that regulates the content of gambling commercial communications, and adopted further guidelines on October 20, 2022 covering commercial offers carrying financial rewards. Implementation of the four charters is subject to annual monitoring by the ANJ.