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Sega Sammy Swings to First-Quarter Profit as Sales Rise 17%
Sega Sammy Holdings returned to profit in the first quarter of its fiscal year, reporting net sales of ¥95,028 million for the three months ended 30 juni 2026, up 17.3% from a year earlier, and operating income of ¥2,384 million against a ¥519 million operating loss in the same period of 2025. Profit attributable to owners of parent came in at ¥2,169 million, reversing a ¥3,387 million loss a year ago, according to the company’s consolidated financial results filed 7 augustus 2026.
Adjusted EBITDA reached ¥7,847 million, up 437.0% year on year. The company said sales in each segment were generally in line with expectations while operating income and adjusted EBITDA exceeded them, with major new game launches weighted toward the third quarter onward.
President and Group CEO Haruki Satomi’s group left its full-year forecast unchanged: net sales of ¥510,000 million and operating income of ¥44,500 million for the year ending 31 maart 2027, a forecast first issued 12 mei 2026. The operating-income guidance still implies a 5.6% decline from the prior year.
Pachinko machines carry the quarter while games wait for Q3
The Pachislot & Pachinko Machines segment posted sales of ¥17,558 million, up 58.5% year on year, and ordinary income of ¥2,858 million against a ¥3,632 million loss in the prior-year quarter. Sales of “Smart Pachislot BIG DREAM THE GOLDEN PUSHER” led, with additional sales of “Smart Pachislot Bakemonogatari” and “Smart Pachislot Kabaneri of the Iron Fortress: The Battle of Unato” contributing. Reel unit sales, which commenced in maart 2026, accounted for roughly 20% of total pachislot sales volume in the quarter.
Entertainment Contents, the segment housing the video game business, grew sales just 1.1% to ¥68,589 million, though ordinary income rose 16.7% to ¥5,862 million. Catalogue sales of full-game titles met expectations, as did operating results at Rovio Entertainment and license revenue from the company’s transmedia push. The Animation area booked distribution income from the first and second Sonic movies, while “Detective Conan: Fallen Angel of the Highway,” released in april 2026, passed ¥13.6 billion in box office revenue.
The Gaming Business segment, which consolidates online-gambling acquisitions GAN and Stakelogic, saw sales jump 491.5% to ¥8,034 million but swung to an ordinary loss of ¥1,798 million from a ¥180 million profit a year earlier. Both acquisitions closed in the fiscal year ended 31 maart 2026, and their results are now incorporated on a three-month delay due to their December fiscal year-ends. The filing also discloses that the group recorded impairment losses on the full unamortized balance of Stakelogic’s goodwill, ¥17,998 million, at the end of the prior fiscal year.
What Sega Sammy has scheduled from here
“STRANGER THAN HEAVEN” is scheduled for 15 januari 2027, and “Persona 4 Revival” for 18 februari 2027, both in the fiscal fourth quarter; the company said wishlist registrations and video view counts from promotional events in May and juni 2026 are favorable. Key full-game titles for the year begin launching from the third quarter onward.
In pachinko and pachislot, “e The Seven Deadly Sins 3” arrives in augustus 2026, “Smart Pachislot Lycoris Recoil” in september 2026, and “Smart Pachislot Beast King” in oktober 2026. At GAN, migration to the company’s new V2 platform is the key initiative of a business revitalization program; at Stakelogic, the group is withdrawing from unprofitable businesses and adapting its proven gaming-machine IPs for online offerings. Paradise City, the group’s Incheon casino resort, showed steady casino sales driven by Japanese VIP and mass-market customers, contributing to profit in line with expectations despite one-time start-up expenses from a newly opened hotel.
The company held a results briefing for institutional investors on 7 augustus 2026, with presentation materials posted to its IR library. Its next scheduled test is the second quarter, when the pachislot installs and the ramp toward the third-quarter game launches will show whether the unchanged full-year forecast holds.











