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Promise Mascot Agency: Everything We Know



Promise Mascot Agency truck near rural train station

Imagine a game that combines the charm of managing a mascot agency with the gritty underbelly of a yakuza crime drama. Intrigued? You should be. Promise Mascot Agency is shaping up to be one of the most unique games on the horizon, blending elements of open-world exploration, management, and narrative-driven crime solving. But what exactly is this game about, and why is it generating so much buzz? Who are the creative minds behind it, and what can we expect when it finally launches? Here's everything we know about Promise Mascot Agency.

What is Promise Mascot Agency?

Small van outside Hotel Promise under starry night sky

Promise Mascot Agency is an upcoming game from Kaizen Game Works, the developers behind the acclaimed Paradise Killer. This game is described as an “open-world mascot management crime drama.” It promises to deliver a unique gaming experience by blending various genres. Players will step into the shoes of Michi, a disgraced yakuza lieutenant exiled to the cursed town of Kaso-Machi. Tasked with turning a bankrupt mascot agency into a profitable business, Michi must navigate a world filled with crime, intrigue, and quirky mascots.

What sets Promise Mascot Agency apart is its premise. Mascots in this world are living, breathing creatures with their own hopes, dreams, and desires. As Michi, players need to recruit these mascots, manage their careers, and send them on jobs to earn money and reputation. But it’s not just about business. There's a deeper conspiracy behind Michi's exile that players will need to unravel. Helping Michi in this endeavor is Pinky, an enigmatic mascot who serves as the assistant manager of the agency.

The game’s blend of management simulation, narrative-driven crime drama, and open-world exploration promises a rich and engaging experience. Players will have the freedom to explore Kaso-Machi, interact with its inhabitants, and uncover secrets hidden in this forgotten town.


Mascot struggles to fit through very small door

The Promise Mascot Agency tells a tale of redemption and mystery. Michi, a former yakuza lieutenant, faces exile in the strange town of Kaso-Machi after a mysterious fall from grace. This cursed town, filled with odd characters and hidden secrets, becomes Michi's new home. He must revive a failing mascot agency and navigate the town's underbelly, where every encounter can be an opportunity or a threat. Alongside him, Pinky helps run the agency.

As Michi adapts to his new life, he discovers many secrets in Kaso-Machi. The mascots, far from being just symbols, are living beings with their own desires, ranging from simple needs like food to darker wishes. Michi's goal of restoring the agency intertwines with uncovering the truth behind his exile. Each step forward reveals more about the conspiracy that led to his downfall. The story is filled with crime, drama, and surprising twists as Michi and Pinky uncover the secrets of Kaso-Machi and strive to create a successful new life.


Fighter jet flies over city landscape at sunset

Promise Mascot Agency promises a unique mix of open-world exploration, mascot management, and crime drama. You play as Michi, a disgraced yakuza lieutenant who must revive a failing mascot agency in the strange town of Kaso-Machi. The game starts with Michi driving around in his run-down but upgradeable kei truck. Kaso-Machi is a lively town filled with secrets to discover, new friends to meet, and businesses to partner with. Each area of the town offers new surprises and opportunities.

The main focus of the game is recruiting and managing mascots. These mascots are not just costumed characters but living beings with their own personalities and needs. To recruit them, you’ll need to understand and fulfill their specific desires—some want money, others crave fame, and some have more peculiar demands.

Once you have your mascots, you can train them and send them on various jobs to earn money and build your agency’s reputation. These jobs can be simple or complex, sometimes involving dangerous tasks or supernatural elements. To help your mascots succeed, you can use Hero Cards. These cards represent different characters you meet in Kaso-Machi and provide special abilities or advantages. Additionally, the open-world aspect of the game lets you explore and upgrade Michi’s kei truck to access new parts of the town. Kaso-Machi is rich in history and full of stories to uncover. Plus, you’ll meet various characters who offer side quests and additional challenges.


Woman standing in a card game

Promise Mascot Agency is being developed by Kaizen Game Works, the studio behind the hit game Paradise Killer. For this project, they have teamed up with well-known Japanese developer Ikumi Nakamura (The Evil Within, Ghostwire: Tokyo) and concept artist Mai Mattori. Together, they have created a unique Yakuza family, a repurposed love hotel, and a cast of memorable mascots. Plus, Japanese manga artist Inko Ai Takita has brought these characters to life with her signature style. The game also features music by Irish musician Alpha Chrome Yayo and Japanese composer Ryo Koike, adding to the atmosphere of Kaso-Machi. The team’s dedication and creativity promise a game full of rich details and engaging characters.


Promise Mascot Agency - Announcement Trailer

The announcement trailer for Promise Mascot Agency offers a tantalizing glimpse into the game’s captivating world. It effectively sets the stage for the intriguing blend of mascot management and crime drama that awaits players. If you haven't watched it yet, be sure to check out the video embedded above.

Release Date, Platforms, and Editions

Man and mascot relaxing in steamy hot spring bath

Promise Mascot Agency will release in 2025 and be available on PlayStation 4, PlayStation 5, Xbox Series X/S, Xbox One, Nintendo Switch, and PC via Steam and the Epic Games Store. The specific details about different editions have yet to be revealed. For the latest updates and announcements, follow the official social media account of the game here.

So, what aspect of Promise Mascot Agency are you most excited about, and why? Let us know on our socials here!

Amar is a gaming aficionado and freelance content writer. As an experienced gaming content writer, he's always up-to-date with the latest gaming industry trends. When he's not busy crafting compelling gaming articles, you can find him dominating the virtual world as a seasoned gamer.